Reputation by CARMA is an innovative reputation measurement approach that goes beyond surface-level metrics. It combines data from media coverage, social media conversations, and audience opinion to provide a comprehensive reputation score. This tool allows companies to benchmark their performance against competitors, pinpoint strengths and weaknesses, and track changes over time.

Key Features

Comprehensive Data Analysis Combines multiple data sources for a holistic view

• Media coverage analysis
• Social media conversation tracking
• Audience opinion assessment

Reputation Scoring Provides a clear, actionable metric for reputation

• Evaluates performance across six core reputation pillars
• Benchmarks against competitors
• Tracks changes over time

Visualizations and Reporting Offers easy-to-understand insights

• Robust data collection and integration
• Clear visualizations of reputation trends
• Empowers confident reporting on PR impact

Benefits

Strategic Decision Making Enables informed communications strategies

• Identifies areas of strength and improvement opportunities
• Links PR and communications efforts to reputation shifts
• Supports crisis navigation and brand building

Competitive Advantage Provides valuable market positioning insights

• Benchmarks performance against competitors
• Tracks progress over time
• Assesses impact of negative news and reputation recovery