Redpoint CDP is a composable customer data platform designed to unify, cleanse, and activate customer data across the enterprise. It enables marketing and CX teams to deliver personalized, omnichannel experiences powered by accurate, real-time customer profiles. With built-in data quality, dynamic segmentation, and flexible integration, Redpoint CDP helps organizations realize exceptional value from their AI and CX initiatives.

Features

• Data Quality at Ingestion: Advanced parsing, cleansing, and standardization of customer data from all sources and touchpoints.
• Precision Identity Resolution: Real-time identity matching across individuals, households, and accounts using deterministic and probabilistic techniques.
• Smart Profile Unification: Intelligent merging of profiles to surface validated contact info, meaningful behaviors, and key interactions.
• Dynamic Segmentation & Activation: No-code interface and AI-powered segment builder for creating and activating customer segments across martech channels.
• Superpowered Segmentation Without Code: Quickly visualize and test audiences using AI tools, reducing reliance on IT.
• Ultimate Data and Martech Flexibility: Fits into any martech stack, AI approach, or cloud environment with zero-copy data.
• Real-Time Throughput: Ensures up-to-date unified customer profiles for all use cases.
• Enterprise-Grade Security: Adapts to organizational security requirements whether on-premises, in your cloud, or Redpoint’s cloud.

Benefits

• High ROI: Delivers up to 3x ROI through improved data readiness and engagement.
• Reduced Manual Effort: Cuts manual data preparation by 80%.
• Accelerated Data Processing: Improves data readiness time by 30x.
• Accurate Customer Insights: Enables smarter CX decisions with validated, unified customer profiles.
• Agile Marketing Enablement: Empowers marketers to create and activate segments without technical barriers.
• Seamless Integration: Connects natively to databases and point solutions for a customized, efficient stack.
• Security & Compliance: Maintains uncompromised data security and compliance across deployment models.