The world's most flexible and scalable loyalty & personalization platform.

An API-first, cloud-native platform, enabling the real-time execution of any customer engagement tactic to help retailers earn the loyalty of their customers through the power of personalization. All at an unmatchable scale and in real-time. We create value by ensuring our customers can deliver better, more personalized marketing, which is simpler for their teams to execute and cheaper for them to run.

Better

• Omnichannel personalisation at scale
• Experiences delivered in real-time
• Flexible and future-proofed technology
• Always releasing new, innovative engagement tactics

Simpler

• One central platform to manage all loyalty and customer engagement initiatives (points, currency, promotions, rewards, supplier funding, etc.)
• Real-time offer set-up, execution and reporting
• Single customer view

Cheaper

• Reduce marketing costs through the shift from mass to personalised
• Consolidate your tech stack
• Remove constraints relating to slow and costly POS upgrades by moving your marketing activity to the cloud

Core Capabilities

Our omnichannel, fully integrated solution enables the seamless and secure management of real-time loyalty through the following capabilities:

Customer Wallet

Our underpinning technology provides the flexible and scalable data model which enables omnichannel personalization. All customer data, identities, and valuables (e.g. points, promotions, entitlements, etc.) are stored in the customer’s unique wallet, delivering a real-time single customer view across every touchpoint.

Loyalty Ledger

Set the rules to create any loyalty scheme and track the movement of points across all channels with our points master.

Loyalty Earn

Huge flexibility to define how customers can earn through your scheme based on your business goals and objectives (e.g. base points earn, points per spend, cashback, gamification, etc.). We support +100 earn types out-of-the-box as well as the capability to create your own.

Loyalty Burn

The ability to set the rules around how your customers can spend their earnt loyalty currency (e.g. redeem points as tender, charity donations, reward banks, partner exchange, etc.).

Loyalty Personalization

Provides the ability to take a standard offer construct (e.g. 100 points when you buy brand A) and personalize the pre-set values to each customer (e.g. 150 points when Customer X buys brand A, 300 points for Customer Y), giving you the greatest impact and ROI on your promotion spend.

Supplier Funding Ledger

Keep track of the performance of CPG/supplier-funded promotions in real-time with full visibility for you and your suppliers.

Customer Care

A simple dashboard to manage customer-related queries, facilitating goodwill where required.

Loyalty Reporting

Provides full traceability of loyalty and customer engagement performance with real-time reporting to help you optimize campaigns.

Additional Loyalty Modules

Cloud-based Basket Adjudication Perfectly crafted POS APIs that unlock the potential of real-time personalization by enabling the calculation of any valid offers, rewards, or entitlements present in a customer’s wallet at the POS, and then adjust the basket total. Subscriptions Provides the capability to offer your subscribers any combination of access to products, services, promotions, and partner incentives. Message @ Till Deliver physical or digital messages to both known and unknown customers immediately post-transaction. Off POS Redemption POS integrations can be complex and take time so we have several alternatives in the form of redemption portals and apps to get you going if a full integration isn’t right for you. Customer Engagement Tools A set of easy-to-implement, simple-to-use tools to harness the power of the AIR platform to allow marketers to create digital connections with their customers.