Customer Segmentation & Activation

Store & enrich customer profiles in a centralized datamart. Build custom audiences & deliver the right message at the right moment.

Holistic View of Customers Identity resolution is the key to reconcile scattered customer data. With Real-time CDP you have the power to mix and match data from different sources to deliver highly personalized, activation campaigns.

• **Identity Resolution: **Consolidate customer information across disparate sources and reconcile profiles through our identity resolution features to improve marketing effectiveness.
• **Omni Sources Customer Data: **Consolidate customer information across disparate sources and reconcile profiles through our identity resolution features to improve marketing effectiveness.
• **Recover Lost IDs: **1st-party cookies are subject to time limits. Benefit from our cookie recall features to extend life of cookies or even rewrite deprecated cookies on the fly.

Features

• Identity Resolution: Merge customer data across devices and channels for a single, actionable profile.
• Dynamic Segmentation: Create and update audience segments in milliseconds based on real-time behavior.
• Omnichannel Activation: Share audiences with hundreds of platforms for consistent cross-channel personalization.
• No-Code Interface: Build complex segments and rules without technical expertise.
• Privacy Compliance: Align data usage with GDPR and other regulations using built-in consent tools.