Postscript RCS is a SaaS-based messaging platform that allows e-commerce brands to leverage Rich Communication Services (RCS) for customer engagement. RCS is the next generation of SMS, supporting high-resolution images, videos, GIFs, audio, and interactive elements like buttons and carousels. The platform enables brands to send visually engaging, interactive, and branded messages directly to customers’ native messaging apps, providing a more app-like experience without requiring additional downloads. RCS also supports business verification, custom branding, read receipts, and advanced analytics, making it a powerful tool for marketing, promotions, and customer support. By using RCS, brands can deliver personalized, actionable content that increases trust, drives conversions, and provides deeper insights into customer interactions.

Key Features

Rich Media Messaging Send high-resolution images, videos, GIFs, and audio files directly in the message thread.

• Supports up to 100 MB file size for engaging content
• Delivers visually rich promotions and product showcases

Interactive Elements Embed buttons, carousels, and quick replies for active customer engagement.

• CTA buttons for direct actions (e.g., “Shop Now”)
• Carousels for product browsing within the message

Business Verification and Branding Build trust and brand recognition with verified sender profiles.

• Display brand logo, name, and colors in every message
• Verified badge reduces risk of spam and increases open rates

Advanced Analytics and Insights Track real-time engagement with read receipts and typing indicators.

• Measure message delivery, open, and click rates
• Gain insights into customer preferences and behaviors

Seamless Integration and High Throughput Operates over IP-based networks (LTE, 5G, Wi-Fi) for fast, reliable delivery.

• Integrates with marketing automation and CRM platforms
• Supports high-volume, time-sensitive campaigns

Benefits

Enhanced Customer Engagement Delivers a more interactive and visually appealing messaging experience.

• Increases response rates and conversions
• Provides app-like functionality within native messaging apps

Increased Trust and Brand Recognition Verified business profiles and custom branding foster customer confidence.

• Reduces spam concerns
• Strengthens brand identity in every interaction

Actionable Insights for Optimization Real-time analytics enable data-driven marketing improvements.

• Optimize campaigns based on customer engagement data
• Personalize future communications for better results

Faster, More Reliable Communication IP-based delivery ensures messages reach customers quickly, even at scale.

• Supports large file sizes and high message throughput
• Reliable for urgent or high-volume campaigns