Qualifio provides a SaaS platform designed for brands to collect and enrich first- and zero-party data from their audiences. It enables marketing teams to create interactive campaigns-such as quizzes, games, polls, and contests-across more than 50 formats, as well as to build custom loyalty programs that reward and segment users based on their engagement. The platform is highly configurable, requires no technical skills, and integrates seamlessly with existing MarTech systems. Qualifio is used by consumer brands across sectors like retail, FMCG, media, and sports to foster engagement, increase opt-ins, and ensure GDPR-compliant data collection.

Key Features

Interactive Campaign Builder Create and deploy engaging campaigns to collect data.

• 50+ interactive formats (quizzes, games, polls, contests, etc.)
• Gamified experiences to boost participation
• Multi-channel publishing (web, mobile, social, email)

Customisable Data Collection Gather rich, actionable data from your audience.

• Custom forms and opt-ins
• Real-time global and participant statistics
• High completion and opt-in rates

Loyalty Program Management Reward and segment users beyond purchases.

• Interaction-based loyalty programs
• Custom rewards and segmentation

Integration & Data Enrichment Seamlessly connect with your existing tools.

• Integrations with CRM, marketing automation, DMP, analytics, SSO, and more
• No data silos; push data directly to your systems

Privacy & Compliance Ensure secure and compliant data practices.

• Fully GDPR compliant
• Transparent data collection processes

Benefits

Enhanced Audience Engagement Drive higher participation and recurring interactions.

• Wide variety of campaign formats appeals to diverse audiences
• Gamification increases campaign completion and opt-in rates

Quality Data Acquisition Build a robust, actionable database for marketing.

• Collect first- and zero-party data directly from users
• Enrich CRM and marketing systems with verified, permission-based data

Agility and Ease of Use Empower marketing teams without IT dependency.

• No technical skills required to launch or manage campaigns
• Rapid deployment and real-time performance monitoring

Seamless Ecosystem Integration Maximize value from existing MarTech investments.

• Standard and custom integrations with popular enterprise tools
• Data flows directly into your preferred platforms