Overview

User data is a powerful tool for building relationships and revenue. Data-driven decisions are informed decisions. Q2 Discover allows you to take action on data insights to provide a rich account holder experience with relevant banking suggestions.

Features

Better understand your customer and tailor your messages

Q2 Discover enables you to track and analyze a customer’s journey, along with their engagement level and other valuable behavioral patterns, allowing you to deliver highly targeted campaigns and in-app messaging. Increase engagement and product adoption A clear view of which account holders are and aren’t using products enables you to build more effective targeted marketing and drive the adoption of features/benefits. Group account holders for strategic campaigns Segment digital account holder populations for analysis, and use the resulting information to refine messaging strategies, site content, and design tactics. Fine-tune your strategy Gather insightful testing data to help identify the most effective strategies for app content and communication.

Empower customers to help themselves

Account holders can easily find answers to their digital banking questions through an on-demand resource hub with guides and other aids to improve user education, accessibility, and engagement. Help account holders become digital banking power-users Deliver in-app and pop-up messages to account holders so they learn the powerful features within products and how to use them efficiently and effectively. Reintroduce customers to the value of underused products Monitor engagement within specific products and encourage users to re-engage with those they may have stopped using.

Keep customers engaged and informed

Easily communicate targeted information to account holders—from community outreach to event announcements and more. Plus, there’s a Resource Center for easy to find, easy to understand information. Your account holder can take advantage of an always-on point of reference that allows users to seek contextual help in their moment of need.