Overview PX Insights is an add-on to Akeneo Product Cloud that transforms fragmented customer signals—shopping metrics, reviews, sentiment, sales and return data—into product-level intelligence. It centralizes this insight within the PIM, empowering e‑commerce, marketing, merchandising, and product teams to make data-informed decisions, improve discoverability, enhance product content, proactively address quality issues, and reduce returns.

Features and Capabilities

• Centralized customer signals: bridges data silos by integrating Google Shopping metrics, Yotpo reviews, and flat-file sales/return data directly into Akeneo PIM.
• Embedded insights: insights appear in the product grid and in a dedicated "PX Insights" tab within each product form.
• AI‑driven sentiment analysis: automatically extracts themes from reviews and identifies positive/negative sentiment to drive intelligence.
• Generative AI–powered enrichment: leverage customer feedback to auto-generate SEO-ready descriptions, usage guidance and metadata improvements.
• Automated workflows and rules engine: enables rule-based actions (e.g. flag low-rated products, promote best-sellers) and triggers team workflows for collaboration.
• Performance insights: track ad eligibility, click-through rate, campaign status, pricing, inventory and other performance metrics to fine-tune listings.
• Strategic impact: improves discoverability, reduces returns, enhances merchandising, and aligns product messaging with real customer intent.
• Seamless platform integration: built into Akeneo Product Cloud, ensuring no data silos and immediate value for cross-functional teams.