Marketing segmentation software to engage more users

Pushwoosh Marketing Segmentation empowers businesses to deliver hyper-personalized, timely messages by segmenting users based on behavior, location, preferences, and lifecycle stage. With AI and real-time analytics, it enables precise targeting across push, email, SMS, and in-app channels.

Features

• Behavior-Based Segmentation: Group users by actions, preferences, and lifecycle stage for relevant messaging.
• Location-Based Targeting: Deliver hyperlocal offers using GPS data—down to neighborhoods or street corners.
• AI-Powered Insights: Predict user behavior and automate targeting using real-time analytics and cohort analysis.
• Cross-Channel Sync: Seamlessly integrate segments across push, email, SMS, and WhatsApp campaigns.
• RFM & Historical Data: Use Recency-Frequency-Monetary models and 365-day data to refine targeting strategies.