Purple Guest WiFi delivers secure, compliant, and seamless connectivity for businesses worldwide. Designed to bridge IT, Marketing, and customer experience, it offers ISO-certified security, GDPR-compliant data capture, and powerful analytics to turn WiFi into a strategic asset. With over 80,000 venues globally, Purple ensures peace of mind for IT teams, clean data for marketers, and frictionless access for guests.

Features

• Certified Security & Compliance: ISO-certified, GDPR & CCPA-compliant, identity-based networks, unique session keys, and 99.99% uptime.
• Captive Portal & Purple ConneX: Frictionless login journeys, conscious opt-ins, and branded experiences.
• Data Capture & Verification: Clean contact lists, Verify tool to eliminate invalid data, and GDPR-compliant processes.
• WiFi Analytics: Demographics, behaviors, return rates, footfall analysis, and venue performance comparison.
• CRM Integration & Marketing Automation: Build digital profiles, personalize campaigns, and activate intelligent rewards.
• Paid WiFi Activation: Generate new revenue streams with integrated Paid WiFi options.
• Content Shielding & Surveys: Protect guests from harmful content and gather real-time feedback at scale.
• Scalable Multi-Venue Management: Centralized control for global networks with OpenRoaming support.

Benefits

• Peace of Mind for IT: ISO-certified security, liability protection, and reduced need for on-site engineers (up to 90% reduction).
• Marketing ROI: High-intent leads, clean databases, and integrated CRM for targeted campaigns.
• Customer Experience: Seamless connectivity, personalized engagement, and digital inclusivity.
• Operational Efficiency: Scalable solutions for hospitality, retail, offices, and attractions.
• Revenue Growth: Monetize connectivity with Paid WiFi and leverage analytics for strategic decisions.