Identify opportunity

Advertisers can learn about their brand, their customers and their competitors, through comprehensive dashboards powered by Cardlytics’ purchase intelligence.

Real insights from real bank customers

Discover how Cardlytics Purchase Intelligence empowers marketers with actionable insights from over 215 million bank customers. By analyzing real, anonymized transaction data, our self-serve dashboards reveal where, when, and how people spend—giving you a competitive edge to better understand your customers, your brand, and your market. From customer loyalty trends to geographic spend patterns and competitor performance, Cardlytics turns data into results-driven strategy.

Our Purchase Intelligence is built on customer transaction data

Where they buy

• The merchant
• The industry & category
• The channel they buy from
• The store’s location

When they buy

• The exact time and day
• How recently
• How frequently
• The season

How much they spend

• The transaction amount
• The merchant’s share
• Customer spending patterns
• Customer loyalty

The Cardlytics Insights Portal: Data-Driven Understanding

Deeply understand your brand, your customers and your competition through the Cardlytics Insights Portal - a self-serve portal with comprehensive dashboards powered by Cardlytics purchase intelligence.

Market Insights

Market Summary Explore brand and category growth across purchase channels Competitor Insights See growth and volume trends from named competitors across industries Geographic Insights View regional spend and competitive comparisons on a state or DMA level

Customer Insights

Brand Affinity Identify partnership opportunities with customer brand affinity data to elevate your brand's reach and impact Customer Migration A dynamic understanding of your customer’s flow to enhance acquisition and minimize churn Loyalty Insights Maximize customer retention strategies with visibility into valuable loyalty segmentation

Link insights to actionable marketing strategies

Cardlytics Purchase Intelligence is the foundation of all our campaigns. Powered by deterministic purchase data, our card-linked solutions engage targetable audiences to drive online and in-store purchases while measuring performance down to the penny.

• Gain market share
• Acquire new customers
• Increase loyalty
• Measure incremental sales