BIScience Purchase Data is a cloud-based data intelligence service that provides access to real-time, transaction-level eCommerce purchase data collected from a global opt-in panel of over 15 million consumers. The platform captures every stage of the online shopping journey, including product searches, add-to-cart events, and completed purchases, across the top 50 eCommerce and retail platforms in more than 60 markets. Data points include product keywords, categories, prices, stock availability, and store-specific identifiers (such as ASINs). This comprehensive dataset enables brands, retailers, agencies, and market research firms to benchmark store and product performance, analyze consumer trends, and identify rising brands and products. The data is collected passively and compliantly across devices and geographies, harmonized using advanced machine learning and AI to ensure accuracy and representativeness. BIScience Purchase Data supports deep revenue analytics, category benchmarking, and granular consumer insights for eCommerce intelligence, store performance analysis, and brand monitoring.

Key Features

Real-Time Transaction Data Access up-to-date purchase events from a global consumer panel.

• Captures product searches, add-to-cart, and completed purchases
• Data from top 50 eCommerce and retail platforms

Comprehensive Shopper Journey Tracking Follows the entire path to purchase.

• Includes product keywords, categories, prices, and stock status
• Tracks store-specific identifiers (e.g., ASINs)

Global and Multi-Device Coverage Data from diverse markets and devices.

• 15+ million opt-in panelists in 60+ markets
• PC, Mac, iOS, and Android devices

Advanced Data Science and Validation Ensures data quality and representativeness.

• Machine learning and AI harmonization
• Statistical modeling and third-party calibration

Customizable Data Exports and Reporting Flexible access to raw and aggregated data.

• Supports integration with analytics and BI tools
• Exportable for further analysis and benchmarking

Benefits

Granular Market and Consumer Insights Enables detailed analysis of shopper behavior and product trends.

• Identify trending products and rising brands
• Benchmark store and category performance

Actionable eCommerce Intelligence Supports data-driven decision-making for brands and retailers.

• Optimize product offerings and marketing strategies
• Monitor competitive landscape in real time

Scalable and Compliant Data Collection Ensures broad, reliable, and privacy-compliant insights.

• GDPR and CCPA compliant data collection
• Scalable to support enterprise analytics needs