
Programmatic ad exchange for performance marketers, offering automated, privacy-first buying of mobile and in-app inventory to drive conversions and actions.
Vendor
Verve Group
Company Website
Verve’s Performance+ Marketplace is a specialized programmatic ad exchange designed for performance marketers seeking to drive measurable, lower-funnel outcomes such as app installs, purchases, or other direct actions. The platform provides automated access to a global network of top mobile apps across key verticals, leveraging advanced machine learning and proprietary, privacy-compliant targeting technologies. It supports both ID-based and ID-less (anonymous) addressability, ensuring effectiveness even as privacy regulations evolve. The marketplace is built to maximize campaign performance for advertisers while offering publishers higher fill rates and better monetization through a curated, high-quality supply.
Key Features
Global App Inventory Access Provides access to a diverse, global network of chart-topping apps in gaming, utility, finance, lifestyle, and other verticals, ensuring broad reach and relevance for performance campaigns.
Advanced Machine Learning Bidding Utilizes sophisticated machine learning algorithms to optimize bidding and targeting, maximizing the likelihood of driving desired user actions.
Privacy-First, ID-Less Targeting Employs Verve’s proprietary ATOM technology for cohort-based, ID-less targeting that complies with strict privacy requirements and prepares for a future with reduced user-level identifiers.
Video Ad Formats Offers video ad formats specifically designed for performance goals, seamlessly integrated into the in-app experience to enhance engagement and conversion rates.
Enriched Bidstream Data Delivers exclusive data signals within the bidstream for both consent and non-consent audiences, enabling more informed bidding decisions.
Full-Funnel Performance Support Supports not only user acquisition but also reactivation and retargeting, allowing advertisers to address the entire user journey within a single platform.
Benefits
Higher Conversion Rates By focusing on lower-funnel outcomes and leveraging advanced targeting, the platform helps advertisers achieve better ROI on performance campaigns.
Future-Proof Privacy Compliance ID-less and cohort-based targeting ensure campaigns remain effective and compliant as privacy regulations tighten and traditional identifiers become less available.
Global Scale and Reach Access to a vast, curated network of apps across multiple markets and verticals allows advertisers to scale campaigns efficiently and target high-value audiences worldwide.
Improved Publisher Monetization Publishers benefit from higher fill rates and CPMs as the marketplace attracts performance-focused demand, maximizing revenue from their inventory