Overview

Publishwise is an intelligent content workflow platform developed by Evalueserve, tailored specifically for asset and wealth management firms. In today's dynamic and distributed environment, digital and product marketing teams require highly coordinated and streamlined publishing workflows. Publishwise optimizes the content production journey from creation to sales enablement, ensuring efficiency, compliance, and agility. By integrating these features, Publishwise enhances content distribution, providing sales and distribution teams with access to a centralized workflow containing compliance-approved marketing materials. This centralization aids teams in better synchronization, coordination of marketing campaigns, and outreach efforts, ultimately boosting productivity and reducing time to market.

Features and Capabilities

• Content and Task Scheduling: Automatically triggers and assigns tasks, ensuring timely progression through the content lifecycle.
• Comprehensive Publication Overview: Provides a bird's-eye view of the entire publication universe, including status updates, version history, and audit logs, facilitating effective management and oversight.
• Automated Document Expiry Management: Ensures that outdated content is systematically removed from sales teams' access, maintaining the relevance and accuracy of distributed materials.
• Centralized Publication Calendar: Synchronizes marketing campaigns, content releases, and sales or distribution outreach, promoting cohesive and aligned efforts across departments.
• Real-Time KPI Tracking: Monitors performance metrics and productivity levels across various business functions and individual contributors, enabling data-driven decision-making and continuous improvement.