Foursquare Proximity is a marketing automation software designed to help businesses accurately target their audiences using location-based advertising. It enables the creation of custom geofences, allowing for precise targeting of consumers near specific locations. The platform focuses on privacy, ensuring that data collection and usage are responsible and respectful of user privacy.

Key Features

Geofencing Capabilities

• Build custom geofences around key locations.
• Use filters like categories, chains, and localities for targeting.

Data Management

• Utilize Foursquare’s Places data or upload custom datasets.
• Combine data for precise targeting.

Privacy-Focused

• Collects data with privacy-by-design principles.
• No PII or data sharing.

UI and Support

• Simple, intuitive interface with expert support.
• Self-serve Proximity Designer for ease of use.

Benefits

Increased Efficiency

• Reduces wasted ad spend by targeting the most relevant audience.
• Improves ROAS by maximizing visibility at key moments.

Enhanced Engagement

• Increases customer engagement through personalized advertising.
• Boosts foot traffic and sales through targeted marketing.

Competitive Advantage

• Allows for competitive conquesting by targeting competitors’ visitors.