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Proximic by Comscore’s Predictive AudiencesProximic by Comscore

Close the Addressability Gap with Proximic by Comscore’s Predictive Audiences.

Vendor

Vendor

Proximic by Comscore

Product details

Audience customization at your fingertips

Proximic’s Activation Platform powers custom ID-free Predictive Audience curation with ease, enabling cookie-free reach against any audience definition, delivered in 1 day.

Features

  • ID-Free Predictive Audiences: Enables cookie-free reach against any audience definition, ensuring privacy compliance.
  • Custom Audience Curation: Allows for easy creation of custom audiences tailored to specific needs.
  • Quick Delivery: Custom segments can be delivered within one day.
  • Extensive Targeting Solutions: Offers a wide range of targeting options, including demographic, behavioral, and contextual targeting.
  • AI-Driven Contextual Engine: Utilizes advanced AI to enhance targeting precision and efficiency.
  • Cross-Platform Reach: Supports targeting across digital, mobile, and connected TV (CTV) campaigns.

Benefits

  • Improved Addressability: Enhances the ability to reach target audiences without relying on cookies.
  • Increased Monetization: Helps publishers better package their inventory for monetization.
  • Enhanced Performance: Provides significant increases in ROI and marketing performance.
  • Privacy-Centric: Designed with privacy at its core, ensuring compliance with data protection regulations.
  • Scalable Solutions: Offers scalable targeting solutions that can adapt to various campaign needs.
  • Efficient Campaign Management: Streamlines the process of audience targeting and campaign execution.