
Proximic by Comscore’s Predictive AudiencesProximic by Comscore
Close the Addressability Gap with Proximic by Comscore’s Predictive Audiences.
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Proximic by Comscore
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Product details
Audience customization at your fingertips
Proximic’s Activation Platform powers custom ID-free Predictive Audience curation with ease, enabling cookie-free reach against any audience definition, delivered in 1 day.
Features
- ID-Free Predictive Audiences: Enables cookie-free reach against any audience definition, ensuring privacy compliance.
- Custom Audience Curation: Allows for easy creation of custom audiences tailored to specific needs.
- Quick Delivery: Custom segments can be delivered within one day.
- Extensive Targeting Solutions: Offers a wide range of targeting options, including demographic, behavioral, and contextual targeting.
- AI-Driven Contextual Engine: Utilizes advanced AI to enhance targeting precision and efficiency.
- Cross-Platform Reach: Supports targeting across digital, mobile, and connected TV (CTV) campaigns.
Benefits
- Improved Addressability: Enhances the ability to reach target audiences without relying on cookies.
- Increased Monetization: Helps publishers better package their inventory for monetization.
- Enhanced Performance: Provides significant increases in ROI and marketing performance.
- Privacy-Centric: Designed with privacy at its core, ensuring compliance with data protection regulations.
- Scalable Solutions: Offers scalable targeting solutions that can adapt to various campaign needs.
- Efficient Campaign Management: Streamlines the process of audience targeting and campaign execution.
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