Best-in-class SEM technology includes

airOptimizerTM

AI powered, efficiency-improving bidding strategies for paid search advertisements.

• Every route and property are considered a unique product.
• Historic data factoring seasonality to make bidding decisions.
• Creates clusters of data by market, route, property, and device into different bid classifiers.
• Web search data and ticket price changes via FareNet are also considered to make decisions.
• Real-time and automated adjustments using Google API.

airWire Search®

API of dynamic fares placed in search and dynamic retargeting ad copy.

• Include dynamic fares in search and retargeting ads for every route or property.
• Automated set up for dynamic business feeds via Google Ads API.
• Multi-channel integration with Google Search Ads, Bing Search Ads and dynamic retargeting.
• Relevant with airTRFX landing pages and airModules logics.
• Multi-currency formats, supported by market.
• Improved conversion rates and revenue per impression.

routeOptimizer®

Airline-specific automated portfolio bidding.

• Advertise routes based on web sales and paid search performance.
• Strategic route decisions based on conversion analysis.
• Optimize budget and visibility of routes.

airPromoTM

Easily build, save, and schedule an unlimited number of promotions.

• Automation of business feed set up withroute specific promotion details through Google Ads API.
• Customization of promotional ad copy by filling in ad customizers with business feed data.
• Flexibility for fare-based or percentage-based promotions.
• Scheduling of unlimited number of promotions across markets and languages.

airBLDR®

Automatic targeted SEM campaigns tailored for every market and language.

• Automated creation of new campaigns
• Scalable SEM management of Ads and Keyword libraries.
• Disciplined campaign structure that follows naming convention best practices.
• Segmented creation of Non-Brand campaigns for all routes and destinations
• Multilingual support in 30+ languages.
• Global dictionary of geographic locations including airport codes, cities, and countries, including synonyms and variations.
• Updated keyword library of best performing keyword patterns.