Airline revenue management is rapidly changing, moving away from RBDs and closer to customers. Are you building a revenue optimization strategy that meets the needs of modern airline retailing?

Say hello to PROS Offer Optimization!

• Advance with class-free revenue management and continuous pricing
• Scientifically forecast price sensitivity and customer willingness-to-pay
• Apply real-time price segmentation based on request and customer attributes​
• Dynamically rank, bundle and price ancillaries

Unlock new revenue opportunities. Progress from revenue management to offer optimization today​

Drive AI-fueled, personalized dynamic offers with PROS Offer Optimization. And rest assured they are revenue-optimal. Across every flight. For every customer. And on every distribution channel. Innovate toward dynamic pricing and keep legacy conversion and compatibility for as long as needed. Core Revenue Management

• Master class-based forecasting based on price sensitivity Continuous Pricing
• Capture hidden demand by pricing between filed fares Request Specific Pricing
• Tailor pricing based on customer segments and willingness-to-pay​ Dynamic Ancillary Pricing
• Dynamically rank, bundle and price ancillaries to win customers