Progressive Ranking by AddSearch enhances search relevancy using the power of AI. It uses the wisdom of the crowd to find trends in user behavior. Based on the query and the position of the result they click or convert, it can improve your relevance by boosting results that are rising in popularity over a given period. Most clicked keywords for the same search results are quite different based on seasonality, and they can change fast. Progressive Ranking provides an easier way to tackle changing trends. It helps showcase your most popular content and adapt to changing user expectations.