Leadspace Profile Better is a cloud-based B2B Customer Data Platform (CDP) designed to unify, enrich, and activate account and contact profiles for sales and marketing teams. The platform integrates first-party (internal) and third-party (external) data from over 30 trusted sources, including unrivaled company and person data, buying center hierarchies, firmographics, technographics, intent signals, and mobile contacts. Leadspace applies AI to create unified profiles, surface actionable insights, and enable real-time, on-demand, or scheduled data syncs to any activation channel. The solution supports direct integrations with CRM, marketing automation, and other data platforms, helping organizations align sales and marketing, improve targeting, and drive more effective campaigns. Leadspace is recognized as a strong performer by Forrester and is purpose-built for B2B use cases, offering robust data management, enrichment APIs, and account mastering tools.

Key Features

Unified B2B Profiles Combines first-party and third-party data for comprehensive account and contact profiles.

• Includes firmographics, technographics, intent signals, and buying center hierarchies
• Supports real-time, on-demand, and scheduled data syncs

AI-Powered Insights Applies AI to surface actionable intelligence for sales and marketing.

• Identifies ideal customer profiles and lookalike accounts
• Powers segmentation and campaign targeting

Direct Integrations Connects natively with CRM, marketing automation, and data platforms.

• Enables seamless enrichment and activation of profiles
• Supports open APIs for extensibility

Data Enrichment & Management Enriches inbound leads and existing records with verified, up-to-date attributes.

• Improves data quality and completeness
• Maps leads to accounts and territories

Account Mastering & Hierarchies Builds full account profiles with hierarchies and buying centers.

• Facilitates account-based marketing and sales strategies
• Enhances territory and whitespace analysis

Benefits

Improved Targeting and Personalization Enables more precise segmentation and campaign execution.

• Increases sales opportunities and win rates
• Delivers higher email open rates and engagement

Sales and Marketing Alignment Ensures teams work from unified, accurate data.

• Speeds sales cycles and improves connect rates
• Reduces manual data management effort

Data Quality and Compliance Maintains high-quality, compliant data across platforms.

• Reduces risk of outdated or incomplete profiles
• Supports regulatory and privacy requirements

Scalable and Extensible Adapts to evolving business needs and integrates with existing systems.

• Supports large data volumes and complex hierarchies
• Enables custom AI models and analytics