Overview

PRODX is a next-generation, AI-enabled product design and distribution platform for insurance. It combines a rapid product-creation interface, dynamic rule configuration, risk and behavioral analytics, and a B2B2C distribution stack so insurers and partners can design, price, underwrite, and distribute products quickly with configurable underwriting rules and embedded distribution capabilities.

Features and Capabilities

• Product Design & Configuration: Rapid, template-driven product creation with modular components for policy lifecycle, pricing, cover definitions and configurable workflows, enabling fast go-to-market for new insurance products.
• Dynamic Rule Engine: Rule configurator to create, edit, and deploy underwriting rules, business rules and pricing rules in real time without heavy coding, supporting regulatory constraints and localized rule sets.
• AI Risk & Behavioral Analytics: ML-driven risk scoring and behavioral insights that use historical and third-party data to support automated underwriting decisions and risk-based pricing.
• Underwriting Automation: Automated decisioning and workflow orchestration from quote to issuance to reduce manual underwriting time and improve speed and consistency.
• B2B2C Distribution & Embedding: White-label distribution modules and APIs for partners, brokers and platforms to embed insurance offerings across direct and partner channels.
• Claims & Policy Lifecycle Integration: Integration of product rules with policy administration, claims handling and billing modules to ensure rules-driven outcomes across the lifecycle.
• Low-code / Configurability: Low-code interfaces and pre-built templates that reduce implementation time, with modular components that allow clients to adopt only what they need.
• Data & API Marketplace: Connectors for external data sources such as labs, health apps, geolocation and third-party datasets to enrich underwriting and distribution processes.
• Governance & Auditability: Version tracking for rules, detailed audit logs for underwriting decisions, and the ability to test or rollback rule changes safely.
• Deployment & Scale: Cloud-native SaaS architecture designed to scale for mid-size and large insurers as well as enterprise distribution partners.