Overview

Indeemo Product Testing iHUT Tool is an AI-driven mobile ethnography platform designed for remote product testing and user insights collection. It enables researchers and brands to gather authentic, in-context feedback from real users in their natural environments. Participants capture video, photo, screen recordings, and text responses through flexible diary and task-based studies using their smartphones. The platform supports fast participant recruitment, seamless task management, and real-time access to multimedia data through an intuitive dashboard. This scalable and cost-effective solution accelerates qualitative research by turning rich user experiences into actionable insights, powered by AI transcription, keyword analysis, and visual highlight reels—all within an enterprise-grade secure environment.

Features and Capabilities

• **Flexible Task Design: **Allows creation of customized diary and in-the-moment video/photo tasks for authentic product testing scenarios.
• **Mobile-First User Experience: **Participants submit multimedia feedback using smartphones, capturing real-world product interactions naturally.
• **Generative AI & Transcription: **AI-powered transcription and automated analysis speed up coding and insight extraction from qualitative data.
• **Global Participant Recruitment: **Access to a global panel of over 3 million respondents or ability to onboard own participants for diverse insights.
• **Real-Time Dashboard: **Researchers can instantly view and analyze video, photo, and text data in an easy-to-use interface.
• **Social Interaction Features: **Comment threads mimic social networks, enabling richer participant engagement and collaborative analysis.
• **Automated Keyword & Sentiment Analysis: **Extracts themes and emotions from user responses to identify key trends and product feedback patterns.
• **Visual Highlight Reels: **Automatically generated video compilations showcase key moments and user reactions for presentation and storytelling.
• **Enterprise Security: **Data protection and privacy features ensure compliance with corporate and legal requirements.
• **Scalable Research: **Suitable for small to large projects, enabling efficient remote qualitative product testing at scale.