Overview

ROI Hunter is a Product Performance Management (PPM) platform designed to help e‑commerce retailers identify and manage product profitability in real time. By unifying product feed data, advertising spend, and business metrics like margin and return rates, it creates a single source of truth that empowers marketing, procurement and merchandising teams to take data‑driven actions. The tool connects directly to Meta and Google ad networks, enabling automated adjustment of campaigns to promote only the most profitable products, reducing wasted spend and improving return on ad spend. ROI Hunter’s Creative Factory transforms static feed images into scalable video ads, allowing marketers to rapidly produce engaging creatives without needing motion design agencies. The platform offers performance dashboards, dynamic campaign creation, and continuous optimization—all aimed at maximizing margins and reducing inefficiencies across the product catalog.

Features and Capabilities

• Product Performance Management: Combines campaign performance per SKU with business data (margin, return rate, ad spend) to highlight profitable vs non‑profitable items.
• Real‑Time Campaign Control: Automatically updates promotions and budgets to prioritize top‑performing products in live campaigns.
• Multi‑Channel Integration: Seamlessly connects to Meta (including Facebook, Instagram, Snapchat) and Google ad networks for centralized campaign launching and management.
• Creative Factory: Converts static product images into video creatives at scale using feed‑driven templates, allowing rapid deployment of video ads across catalogs.
• Template Editor: Enables marketers to build and schedule ads without graphic designers, auto‑apply product badges, and modify ads without re‑approval delays.
• Unified Insights Dashboard: Visualizes product performance segments (bestsellers, deadstock, poor‑performers, etc.) with cross‑channel metrics in a single interface.
• Campaign Creator & Insights: Launch campaigns directly from ROI Hunter and monitor results across channels including Google Analytics in one view.
• Percentage‑Based Pricing Model: Platform fees tied to a percentage of ad spend (1–5 %), aligned with incremental value (typical ROI lift of 10 %–40 %+, margin and revenue increases).