InfoSum's Private Path enables secure data collaboration without exposing personal data. Using synthetic IDs, it allows companies to exchange enriched intelligence for advanced analytics and measurement, ensuring privacy and security throughout the process.
Vendor
InfoSum
Company Website
Secure exchange of enriched intelligence
Effortlessly and efficiently collaborate across multiple companies without risk.
Private Path gives companies the flexibility and speed to send and receive data without ever combining, exposing, or compromising personal data. By leveraging InfoSum’s privacy-enhancing technology, personal data is replaced with private, non-reversible, point-in-time synthetic IDs. This enables businesses to securely exchange enriched intelligence for advanced analytics and measurement.
Measurement
Safely deliver outcome and impression data to any internal, external, or third-party measurement environment without sharing PII or identifying keys between any party.
- Safely calculate reach and frequency, incremental lift, and attribution
- Eliminate the risk of exposing sensitive transaction or exposure-level data
- Effectively work with any desired measurement or analytics partner
Enrichment
Fast, effective, and protected delivery of rich customer insights directly between collaboration partners for greater accuracy and intelligence.
- Secure enrichment of first-party data from partners you trust
- Point-in-time synthetic IDs guarantee privacy and eliminate exposure
- Discover and select only the data you need to reduce cost and waste
Identity Bridge
Leverage a roster of Identity Bridge datasets to maximize match rates and ensure interoperability across collaboration partners,
- Choose from a wide selection of data and ID graph partners
- Successfully match with partners even without common keys
- Accurately and transparently measure effectiveness