Expand your assortment

Speed up time to market and activate suppliers quickly. Increase your product offerings without the inventory overhead. With Rithum’s Private Marketplace, you can select sellers, enforce fulfillment standards, and build a curated, brand-safe experience that aligns with your business goals. It’s a scalable, flexible way to grow, while staying in control.

Launch and scale private marketplaces with confidence

Rithum helps you build curated private marketplaces where you can expand assortments and protect your brand identity and customer experience. You can delegate operational tasks to sellers while keeping full visibility and control. You decide how much governance to apply—ensuring trust, consistency, and growth on your terms. 

Test new products without the risk 

Private marketplaces are a great way to boost revenue potential by testing new products and categories. For example, you may not be ready to invest in inventory for a category for your wholesale or even commit to it as part of your dropship program. Launching a private marketplace is a low-risk way to gauge customer interest. 

Curate seller onboarding 

Ensure alignment with your brand standards and values by approving only trusted sellers and products. Our streamlined onboarding process makes it fast and easy for sellers to join—without compromising quality of the customer experience. 

Uncompromised customer experience 

Standardize fulfillment and presentation across your marketplace to give customers the reliable, branded experience they expect. 

Full operational oversight 

Monitor seller compliance with SLAs and performance benchmarks. Quickly address issues before they impact your business. 

Strategic marketplace alignment 

Tailor your private marketplace to your strategic ambitions—whether it’s supporting exclusive product partnerships, perfecting product assortments, or improving your profit margins. Rithum is hyper-customizable to your objectives, for smarter, faster, and more efficient business growth.

How it works

Approve and onboard sellers and products

Define standardized marketplace terms (no need to negotiate individual contracts for every vendor) and only onboard authorized vendors that meet your brand, category, and quality standards. We make it easy for sellers to map product content, pricing, and inventory to your taxonomy.

Integrate seller workflows with simple catalog management

Set custom commission structures and enable sellers to list and manage inventory, fulfillment, pricing, create promotions, and support customers all within your private marketplace.

Monitor and maintain standards

Track seller performance, fulfillment status, and compliance to ensure a consistent customer experience.