Overview

Prisma by Mediaocean is a comprehensive media buying software designed to streamline the planning, buying, and management of media campaigns. It provides tools to enhance efficiency, ensure transparency, and optimize media investments across various channels.

Features

Media Planning

• Develop detailed media plans with ease
• Collaborate with teams to align on strategy and execution Campaign Management
• Manage all aspects of media campaigns from a single platform
• Track progress and make adjustments in real-time Financial Management
• Handle budgeting, invoicing, and reconciliation seamlessly
• Ensure accurate financial tracking and reporting Data Integration
• Integrate data from multiple sources for a unified view
• Enhance decision-making with comprehensive data insights Performance Analytics
• Access detailed analytics to measure campaign effectiveness
• Optimize media spend based on performance data Vendor Management
• Manage relationships with media vendors efficiently
• Streamline communication and negotiation processes

Benefits

• Increased Efficiency: Streamline media planning and buying processes to save time and resources.
• Enhanced Transparency: Gain clear visibility into campaign performance and financials.
• Optimized Investments: Make data-driven decisions to maximize media ROI.
• Improved Collaboration: Foster better teamwork and alignment across departments.
• Comprehensive Management: Handle all aspects of media buying from a single, integrated platform.