Overview

Prism is Perpetua’s market and competitive-intelligence SaaS for Amazon that lets brands and agencies define custom market segments, track market share and ASIN-level performance, analyze category trends and seasonality, identify competitor strengths (keywords, share, pricing), and export or push data into BI systems or APIs to inform advertising and growth strategy.

Features and Capabilities

• Market Share Tracking: Prism measures and visualizes brand and ASIN market share over time so teams can benchmark performance and spot share shifts.
• Custom Market Segments: Create tailored markets (by keywords, brands, categories, or ASIN sets) that are live in seconds for focused analysis.
• Category & Trend Analysis: Analyze market size, growth, seasonality and segment trends to inform budget and product strategies.
• Competitor Intelligence: Identify top competitor ASINs, competitor keyword rankings, and gaps where competitors outrank you.
• Keyword & Search Insights: Surface top search terms, search rank frequency, and where your ASINs are missing placements to guide search strategy.
• Ad Impact Measurement: Attribute shifts in market share to advertising activity to measure Amazon ad effectiveness and optimize ROAS-driven decisions.
• Data Access & Export: Export reports and use Prism’s API to load market data into BI tools and internal systems for custom reporting.
• Scale & Coverage: Access high-accuracy estimates across millions of ASINs for reliable benchmarking at large scale.
• Actionable Integrations: Deep links into Perpetua ad modules and one-click actions to turn insights into campaign optimizations.
• Reliability & Speed: Fast UI for instant segment creation and near-real-time trend updates to support agile decision making.