Overview

AIVY PMR (Primary Market Research) is an advanced AI‑enabled SaaS platform from Chryselys that automates the conversion of unstructured research data—interviews, surveys, transcripts—into structured, searchable insights at scale. It uses natural language processing, clustering, and digital simulation to decode voice‑of‑customer (e.g., HCPs, KOLs, payers) inputs into meaningful, decision‑ready intelligence. Built to accelerate research velocity and decision‑making, AIVY PMR supports segmentation, message testing, behavioral understanding, and real‑world analytics for commercial, clinical, and market access teams.

Features and Capabilities

• **Core Functionality: **AI‑driven synthesis of interviews, transcripts, and surveys into structured intelligence.
• Automation & Speed:
  • Rapid tagging and classification at scale without manual bias.
  • Process hundreds of transcripts in minutes.
• NLP & Behavioral Insight:
  • Natural language processing to classify sentiment and themes.
  • Clustering for nuanced behavioral patterns.
• Dashboards & Outputs:
  • Decision‑ready dashboards with segmented personas.
  • Message maps, strategic pathways, and insight blueprints.
• Applications:
  • Segmentation Studies — Evidence‑backed persona development.
  • Message Resonance Testing — Identify what resonates with segments.
  • ATU Acceleration — Analyze awareness, trial, usage drivers faster.
  • Congress Intelligence Merge — Combine event insights for full view.
  • Digital HCP Twins — Simulate reactions before field deployment.
• Unified PMR Engine:
  • Integrates raw interview NLP coding, clustering, and dashboard intelligence.
  • Self‑service and scalable workflow with robust security.
• **Integration & Deployment: **Connects with sales, real‑world evidence, and additional enterprise data sources.