Use Price Optimization to quickly uncover untapped revenue potential

Set a new price

Make better pricing decisions for new products. With our analysis features and high-quality data from your target audience, you can see a winning price range in hours, not months.

Optimize an existing price

Use guided methodology and in-product best practices to get specific insights from your target customers and set the right price for existing products or services.

Personalize prices by audience

Optimize pricing based on various niche target audiences. Quickly see their willingness to pay with easy-to-read, automated data visualizations.

Powerful Van Westendorp pricing insights

Our solution follows Van Westendorp methodology, the industry standard for price optimization studies. It captures your customers’ price sensitivity, their purchasing ability, how they think about buying a product or service and how much they’re willing to pay for a specific product. This method gives you direct insight into a range of acceptable price points and identifies the optimal price for your product or service.

Built-in methodology and in-product guidance

Our intuitive and methodology-backed solution empowers anyone to perform pricing research, even if you’re not a pricing expert. Stay confident in every setup decision with in-product guidance, best practices, and suggestions for analyzing and sharing insights.

Save analysis time and quickly find the insights in your data

Like your own personal analysis expert, our AI-powered technology uses machine learning to identify key pricing insights. Forget manual sorting or filtering in spreadsheets. Get insights quickly in an easily-shareable format: PowerPoint presentation, CSV, XLS, SPSS, and more.

Get high-quality, global data

We incorporate industry-proven survey methodology with our global SurveyMonkey Audience panel, so you can customize your research and target the exact audience you need. From consumers to professionals, tap into trusted insights from 335M+ people in 130+ countries. After your survey launches, we automatically clean your data and remove poor-quality responses so you get only the most reliable insights. Want to survey your customers? Use web links to send your survey via email, social, and more.

How does our Price Optimization solution work?

Setting up your survey is easy

Decide on what you’d like to test and what kind of target audience you’d like to take your survey. Our Price Optimization market research solution is expert-built with pre-written questions, but you can easily customize your survey.

Trusted methodology, easy to use

Whether you’re a seasoned market researcher or just starting your insights journey, our intuitive platform makes it easy to leverage industry-proven Van Westendorp methodology.

Surface insights fast

Save time on manual analysis and get meaningful, AI-powered insights in as little as an hour. Quickly share your findings in a custom report to wow stakeholders and inspire the right next move.