Overview

Meltwater Press Release Distribution (Newswire) is a managed distribution service integrated with Meltwater’s media intelligence suite that lets PR teams distribute press releases to targeted local, national, and global audiences across online outlets, print, broadcast and trade publications. The service connects releases to real-time feeds, syndication partners and industry databases, and ties distribution performance back into Meltwater’s media monitoring and analytics so you can measure pick-up, reach and coverage impact.

Features and Capabilities

• Targeted Distribution: Enables selection of local, national, regional or global distribution lists, including industry trade publications and niche outlets, to ensure releases reach the most relevant newsrooms and journalists.
• Multi-channel Delivery: Distributes to print, broadcast, online news sites and content syndicates; integrates with real-time feeds and FTP/syndication endpoints for broad delivery.
• Media Database Integration: Access to Meltwater’s media database for building media lists, adding journalists and tailoring outreach based on coverage history and beats.
• Scheduling & Templates: Create, schedule and reuse distribution templates; craft tailored outreach messages and set scheduled send times to match news cycles and journalist availability.
• Analytics & Measurement: Tie distribution activity to Meltwater’s monitoring and PR reporting to track pickup, impressions, sentiment and downstream coverage — enabling measurement of release ROI and media impact.
• Workflow Integration: Built to work inside Meltwater’s Media Relations workspace so teams can manage releases, distribute and then monitor coverage in a single workflow.
• Compliance & Deliverability: Uses recognized wire/syndication standards to maximize deliverability to newsrooms and ensures formatting/metadata practices that aid newsroom ingest.
• Support & Services: Offers managed distribution options and support to help optimize targeting, distribution lists and measurement — useful for teams that prefer assisted sends.