Predictive POS by Galigeo is an AI-infused geomarketing platform designed to optimize the development, management, and activities of points of sale and distribution networks. This solution empowers businesses to analyze their market more effectively, identify precise catchment areas, and leverage location intelligence alongside predictive modeling to maximize network potential. It addresses critical questions such as market analysis, site selection, and local communication optimization. The platform offers an all-in-one approach, allowing users to select specific modules based on their requirements. It integrates seamlessly with various tools and environments, including GIS, ERP, BI, and CRM systems, through its robust APIs. Predictive POS is a SaaS solution, ensuring multi-device accessibility and real-time insights, enabling rapid export of research, turnover simulations, and immediate result viewing. Its ease of use means no technical expertise is required, making it accessible for business users to become "masterminds" of their company's location strategy. Clients report significant cost savings, averaging 65%, by streamlining geomarketing processes.

Features & Benefits

• Automation
  • Enables creation of unlimited "If This Then That" (ITTT) scenarios to integrate tools and create seamless processes.
• Cost Savings
  • Facilitates significant cost reductions, with clients reporting an average saving of 65% thanks to optimized geomarketing strategies.
• Real-Time Insights
  • Provides instant results for set-up research, PIF creation, and projected turnover simulations within seconds.
• Ease of Use
  • Designed for non-technical users, offering an ergonomic solution that requires no specialized technical expertise.
• Interoperability
  • Integrates with existing environments (GIS, ERP, BI, CRM) via APIs, offering extensive connectivity.
• Multi-Device Accessibility
  • A SaaS solution accessible from any device or browser, ensuring flexibility and remote access.
• Network Development Plan Module
  • Visualizes current and future points of sale, competitors’ stores, and geographical data for target markets (e.g., economic and socio-demographic criteria) on a map.
  • Create development plans in a few clicks.
  • Select future store locations according to market data.
• Point of Sale Simulation Module
  • Enables customized market research and simulation of potential set-up locations.
  • Assess potential, exclusivity areas, and the competition’s market share.
  • Simulate potential set-up locations.
  • Create turnover models for future points of sale.
  • Identify key indicators, such as the risk of cannibalisation, and weigh up the value of the omnichannel approach.
• Sales Performance Evaluation Module
  • Evaluates point of sale results and territory potential.
  • Create models of anticipated turnover for stores.
  • Compare results with those of other stores with similar characteristics.
  • Analyze discrepancies using intuitive dashboards.
• Local Communication Optimization Module
  • Views distribution areas and allows adjustment of marketing campaigns as targets change.
  • Monitor population movement within target areas to improve customer knowledge.
  • Work out the costs and return on investment (ROI) of communication campaigns.