Predictive Insights is an AI-powered solution designed for automotive dealerships to enhance sales, marketing, and deal-making processes. It leverages Cox Automotive's exclusive data and intelligent automation to identify shoppers who are in-market and understand their buying interests. This allows dealerships to create personalized communications using Generative AI (GenAI), leading to increased leads and trade-ins. The software provides an AI Dashboard to review buying signals, customer sentiment, and market-level information, enabling sales teams to identify opportunities and coach staff. Features include GenAI for creating personalized emails and texts, Buying Signals to identify active shoppers, Engagement Strength and Sentiment Analysis for task prioritization and feedback management, and Consumer Intelligence to access demographic data for personalized conversations.

Features & Benefits

• Generative AI (GenAI): Quickly create personalized emails and texts with vehicle details, trade-in information, and dealership specifics.
• Buying Signals: Identify customers actively shopping and understand their interests, including vehicle type, model, and price range, aggregated from multiple automotive platforms.
• AI Dashboard: Review buying signals data in depth to uncover opportunities, monitor sales activity, and identify coaching needs for the sales team.
• Engagement Strength & Sentiment Analysis: Prioritize tasks by viewing customer engagement and use sentiment analysis to address feedback and build rapport.
• Consumer Intelligence: Leverage third-party demographic data to personalize customer conversations and match vehicles to needs.