Postscript is a cloud-based SMS marketing and automation platform purpose-built for Shopify brands. It enables merchants to grow their subscriber lists, create highly personalized campaigns, and automate customer engagement through advanced segmentation and AI-powered features. The platform supports two-way messaging, allowing real-time customer interactions, and integrates deeply with Shopify and other e-commerce tools. Postscript offers compliance management to ensure adherence to SMS regulations, robust analytics for performance tracking, and a visual flow builder for designing automated marketing journeys. Its AI capabilities include message generation, send-time optimization, automated A/B testing, and conversational intelligence, all designed to maximize engagement and revenue while reducing manual effort.

Key Features

List Growth Tools Build a compliant and engaged SMS subscriber base.

• Website popups, onsite opt-in, checkout collection, shareable landing pages
• TCPA/CTIA compliance guidance

Advanced Segmentation Target messages with granular precision.

• Over 85 Shopify data points for segmentation
• SMS activity, purchase history, location, integrations

Campaigns & Automations Automate customer engagement and marketing flows.

• Visual flow builder for multi-step automations
• Triggers for abandoned carts, browse abandonment, post-purchase, and more

AI-Powered Optimization Enhance campaign performance and personalization.

• Infinity Testing for automated message variant optimization
• AI message generation, send-time optimization, and response management

Two-Way Messaging Enable real-time customer conversations.

• Manage replies, forward to support, facilitate sales/support interactions

Analytics & Reporting Track and analyze SMS marketing performance.

• Revenue attribution, ROI, conversion rates, list growth, subscriber analytics

Deep Shopify Integration Leverage real-time and historical Shopify data.

• Personalization and segmentation based on e-commerce activity

Compliance Management Ensure regulatory adherence for SMS marketing.

• Built-in compliance features and ongoing updates for regulations

Benefits

Higher Engagement and Conversion Personalized, timely messages drive customer action.

• AI optimizes send times and message content
• Advanced segmentation increases relevance

Scalable Automation Automates repetitive marketing tasks for efficiency.

• Visual flow builder simplifies campaign creation
• Automated A/B testing improves results

Regulatory Peace of Mind Built-in compliance tools reduce legal risk.

• Adheres to TCPA, CTIA, and evolving SMS regulations

Actionable Insights Comprehensive analytics inform strategy and ROI.

• Performance tracking for campaigns, automations, and subscriber growth

Seamless E-Commerce Integration Deep Shopify and app integrations streamline workflows.

• Real-time data for personalization and automation