Postscript CashBack is a SaaS-based incentive platform integrated with SMS marketing, designed for e-commerce brands to offer post-purchase CashBack rewards instead of traditional coupons. The solution, powered by Fondue, allows merchants to provide flexible CashBack options—such as store credit, prepaid cards, or other rewards—redeemable after purchase. This approach increases email and SMS sign-ups, boosts conversion rates, and enhances customer retention by encouraging repeat purchases. CashBack can be seamlessly integrated into welcome series, popups, and automated SMS flows, and is proven to outperform standard discounting strategies in both list growth and revenue generation. The platform provides analytics for A/B testing, campaign optimization, and customer insights, making it a data-driven alternative to coupon-based promotions.

Key Features

Flexible CashBack Rewards Offer customers a choice of post-purchase incentives.

• Store credit, prepaid cards, or other CashBack options
• Redeemable after purchase, increasing perceived value

Seamless SMS Integration Embed CashBack offers directly into SMS marketing flows.

• Automated welcome series, popups, and campaign triggers
• Real-time reminders and follow-ups via SMS

A/B Testing and Analytics Optimize incentive strategies with data-driven insights.

• Test CashBack vs. traditional coupons
• Track opt-in rates, conversion rates, and revenue impact

Customer Retention Tools Drive repeat purchases and higher lifetime value.

• Store credit CashBack leads to increased future spend
• Integrates with loyalty programs for compounded rewards

Easy Implementation Quick setup and risk-free trial for new users.

• Minimal technical effort required
• Dedicated support for onboarding and optimization

## Benefits

Higher List Growth and Conversion CashBack offers outperform coupons in acquisition and sales.

• 31% increase in email/SMS sign-ups
• 25–37% increase in conversion rates and welcome series revenue

Improved Customer Retention Incentivizes repeat purchases and loyalty.

• Store credit CashBack users spend 2.5x more on future orders
• Boosts customer lifetime value by 25%

Increased Contribution Margin Reduces discounting losses and improves profitability.

• Up to 5 points added to contribution margin
• Attracts high-quality, full-price customers

Enhanced Customer Experience Flexible rewards and seamless communication.

• Customers choose their preferred CashBack method
• Positive feedback and higher engagement rates