Postscript AI is an advanced SaaS platform that integrates artificial intelligence into SMS marketing for e-commerce brands. The solution automates and optimizes key marketing tasks, including message generation, audience segmentation, send-time optimization, and real-time customer response management. Brands can train the AI on their unique voice and guidelines using the Brand Center, ensuring all communications remain on-brand and compliant. The platform’s Infinity Testing feature uses generative AI and predictive analytics to create, test, and deploy high-performing message variants at scale, while the Shopper assistant delivers personalized, real-time product recommendations and support via SMS. Automated A/B testing, advanced segmentation, and campaign optimization are built in, enabling brands to drive higher engagement, conversions, and revenue with less manual effort.

Key Features

AI-Powered Message Generation Automatically creates high-converting, on-brand SMS messages.

• Generates copy based on industry trends and past performance
• Ensures compliance and brand consistency

Smart Send-Time Optimization Determines optimal times to send messages for maximum engagement.

• Analyzes customer behavior and engagement patterns
• Increases open and conversion rates

Advanced Audience Segmentation Segments customers using AI based on behavior, purchase history, and engagement.

• Over 40 segmentation filters and 85+ trigger options
• Enables hyper-personalized campaigns

Infinity Testing (Automated A/B Testing) Uses AI to generate, test, and optimize message variants at scale.

• Predictive analytics select top-performing messages
• Continuously improves campaign effectiveness

Brand Center Customizes AI outputs to match brand voice and guidelines.

• Upload tone, style, and campaign examples
• Ensures all messages reflect brand identity

AI-Driven Response Management (Shopper Assistant) Automates real-time customer support and product recommendations.

• Answers FAQs and recommends products instantly
• Scales 1:1 personalization without human intervention

Conversation Insights Analyzes customer interactions for actionable insights.

• Identifies trends and opportunities for optimization
• Informs future campaign strategies

Benefits

Increased Revenue and Conversions Drives higher engagement and sales through optimized, personalized messaging.

• Proven incremental revenue lift via holdout testing
• Higher open and conversion rates

Reduced Manual Effort Automates time-consuming marketing tasks.

• Frees up teams to focus on strategy and growth
• Reduces need for manual message creation and segmentation

Consistent, On-Brand Communication Ensures all SMS messages align with brand voice and compliance requirements.

• Brand Center controls AI outputs
• Maintains trust and customer experience

Real-Time Personalization at Scale Delivers tailored experiences to every subscriber.

• AI assistant provides instant, contextual responses
• Personalizes recommendations and support

Continuous Optimization AI-driven testing and analytics improve results over time.

• Infinity Testing refines campaigns automatically
• Data-driven insights inform future strategies