Acquire and retain more patients and customers with precision marketing

Population Intelligence helps providers and organizations within healthcare drive stronger performance with marketing and digital advertising efforts powered by comprehensive patient and consumer analytics. Built from modeled data on 250+ million unique consumers, Population Intelligence empowers you to precisely target, message, and engage high-value audiences in the right channels, at the right time.

Features

• **Analyze market opportunities: **Research market areas and consumer behaviors to understand your target audience and campaign opportunity size.
• **Segment and target audiences: **Use demographic, geographic, propensity, and SDOH-modeled data to build custom audiences and segments.
• **Build personalized campaigns: **Use behavior and attribute information to tailor acquisition and nurture campaigns and personalize engagement channels.
• **Activate consumers: **Tap into DMP/DSP and trade desk platforms through de-identified tokens to compliantly activate patient and consumer audiences.
• **Increase hyper-targeting: **Tailor messaging in the right media and channels to reach specific audiences in the places they consume information.
• **Improve re-marketing: **Append our SDOH and propensity scores to engage audiences who have already interacted with your organization.