Political Analytics by i360 offers campaign teams comprehensive tools to understand their targets and visualize results. It features real-time activity monitoring, data aggregation, and custom dashboards created by a dedicated team of analysts. These analysts identify patterns and trends to inform campaign strategy and provide a complete picture for crucial decisions. The platform includes integrated dashboards for measuring results, tracking voter contact progress, survey results, and monitoring absentee and early voting trends. Custom dashboards can be built to meet specific needs, including a Grassroots Dashboard for voter contact results and an AI-driven Performance Dashboard to prevent fraud. The i360 Deep Dive provides an in-depth campaign blueprint, detailing demographic and psychographic breakdowns of the target market, turnout projections, vote goals, top issue breakdowns, and access to exclusive, daily updating Targeting Universes. This serves as a roadmap for data-driven campaigns. Additionally, proprietary Grassroots Planning Tools help campaigns build custom ground game plans, featuring walkability scoring for efficiency, calculation of volunteer shifts, and tracking of KPIs towards voter contact goals.

Features & Benefits

• Real-time Activity Monitoring: Tracks campaign progress and voter engagement as it happens.
• Data Aggregation & Custom Dashboards: Consolidates data and presents it in user-friendly, tailored visualizations for strategic insights.
• In-depth Analysis & Strategy Informing: Analysts identify patterns and trends to guide campaign strategy and decision-making.
• i360 Deep Dive: Offers a comprehensive campaign blueprint including target market analysis, projections, and exclusive targeting universes.
• Grassroots Planning Tools: Facilitates custom ground game planning with efficiency scoring and KPI tracking.