RAMP WRAPPER provides publishers with a comprehensive solution for managing their ad technology stack without requiring extensive engineering resources. It offers unparalleled flexibility, allowing users to choose between granular, rules-based control over every aspect of their ad setup or leveraging AI to optimize performance automatically. This includes precise control over ad placement, behavior, layout, bidders, timeouts, identity solutions, Prebid modules, and price floors. The platform's robust rules-based architecture ensures limitless customization, enabling publishers to combine a diverse set of triggers to tailor their ad tech stack to specific conditions, such as selecting different ad layouts based on traffic source, changing bidders based on geography, or using distinct identity solutions for different browsers. Experimentation is a core capability, with built-in split testing features that allow publishers to compare various configurations effortlessly. Users can run multiple setups at defined traffic allocations to test every change, including layouts, ad units, header bidder configurations, third-party integrations, Prebid modules, and identity solutions. Despite its advanced capabilities, RAMP WRAPPER is engineered for lightning-fast performance, ensuring real-time decision-making without compromising page load speed or user experience. It helps maintain high Core Web Vitals, excellent page load times, responsiveness, and optimal INP (Interaction to Next Paint) scores. RAMP WRAPPER also offers flexible operational models, allowing publishers to use their own SSP seats, GAM accounts, and direct sales teams, or leverage RAMP's resources, or a hybrid approach, all designed to maximize revenue. The platform is trusted by over 700 web and app publishers and comes with an extensive support system, offering customizable service packages and expert assistance in yield management, ad operations, and technical solutions.

Features & Benefits

• Blend Manual Control with AI Optimization
  • Offers the flexibility to choose between granular, rules-based control and AI-driven optimization for various ad tech components.
  • Ad placement, behavior, and layout
  • Bidders and timeouts
  • Identity solutions
  • Prebid modules
  • Price floors
• Rules-Based Architecture
  • Provides a robust set of triggers for precise, conditional control over any part of the ad tech stack.
  • Select different ad layouts based on traffic source
  • Change bidders based on geography
  • Use different identity solutions for different browsers
• Built-in Experimentation
  • Enables easy split testing to compare configurations and optimize performance.
  • Layouts and ad units
  • Header bidder configurations
  • 3rd party integrations and Prebid modules
  • Identity solutions
• Lightning-Fast Performance
  • Ensures real-time decision-making without sacrificing page load speed or user experience.
  • Optimized Core Web Vitals
  • Fast page load and responsiveness
  • Improved INP (Interaction to Next Paint)
• Flexible Operational Models
  • Offers choices for integrating with existing infrastructure or leveraging RAMP's resources to maximize revenue.
  • Use own SSP seats, RAMP's, or a mix
  • Run in own GAM account or RAMP's
  • Manage own direct sales or benefit from RAMP's team
  • Control yield settings or leverage RAMP's algorithms
• Extensive Support System
  • Provides customizable service packages and deep expertise in yield management, ad ops, and technical solutions.