Trusted First-Party & Server-Side Tracking

Seamlessly collect customer interactions across channels & platforms ensuring privacy compliance. Effortlessly share data with marketing partners using server-side destinations or tags in your Enterprise Tag Manager.

Streamline Customer Data Collection Leverage server-side & trusted first-party customer data for superior targeting and engagement effectiveness with Enterprise Tag Manager.

• **Omnichannel Data Sources: **Collect interactions from all your customer channels such as Sites, Mobile Apps, PoS terminals or IoTs through robust data pipelines.
• **Manage & Share User Consent: **Easily collect and utilize customer consent data across all experiences, and proactively ensure privacy with our advanced, integrated consent management tools.
• **Q/A made simple: **Save hours of hard work and testing with our no-code Q/A features. Empower your dev team to focus on more added-value projects.

Features

• Server-Side & First-Party Tracking: Collect customer data securely across websites, apps, PoS, and IoT devices.
• Consent Management: Integrated tools to manage user consent across jurisdictions and platforms.
• No-Code Data Transformation: Easily enrich and standardize data using scripts and rule builders without technical skills.
• Real-Time Monitoring: Live Event Inspector alerts teams to data issues for immediate resolution.
• Privacy Compliance Tools: Stay aligned with GDPR and other global regulations using built-in dashboards.