Overview

Smartly.ai is an AI-driven marketing automation platform designed to simplify and optimize digital advertising campaigns across multiple channels. It empowers marketers by automating campaign management, creative production, and data-driven optimization, ensuring higher performance with less manual effort. The platform integrates seamlessly with major social media and ad networks, offering real-time insights and AI-powered recommendations to maximize return on ad spend (ROAS). Its collaborative workspace enhances team productivity and speeds up campaign launch cycles.

Features and Capabilities

• Campaign Management: Smartly.ai enables centralized control of multi-channel ad campaigns, supporting platforms like Facebook, Instagram, TikTok, and Google Ads, automating bidding, budgeting, and targeting.
• Creative Automation: AI tools automatically generate and optimize ad creatives, variations, and formats, improving engagement and reducing production time.
• AI-Driven Optimization: The platform uses machine learning models to optimize bids, budgets, and audience segments in real-time for improved campaign performance.
• Data Visualization & Reporting: Provides customizable dashboards and detailed analytics to track campaign KPIs, attribution, and conversion metrics clearly and in real-time.
• Collaboration & Workflow: Offers a collaborative workspace with role-based access, allowing marketing teams to plan, review, and approve campaigns seamlessly within the platform.
• Audience Management: Enables sophisticated audience segmentation and lookalike modeling to target high-value customers effectively.
• Budget & Spend Control: Automates budget allocation and spend pacing across campaigns to maximize efficiency and prevent overspending.
• Integrations: Connects easily with CRM, DMPs, and other marketing tools, enhancing data flow and campaign synergy.
• Creative Analytics: Measures creative performance at a granular level to inform better creative decisions and continuous improvement.
• Automation & Rules Engine: Users can set custom automation rules to trigger actions based on campaign events or performance thresholds.