Overview

Glassbox Platform is an advanced digital experience analytics solution designed to capture, analyze, and replay customer interactions across web and mobile apps. It enables businesses to visualize every customer journey in real time, uncover usability issues, and identify friction points that impact conversions and satisfaction. By providing session replay, journey analytics, and AI-driven insights, Glassbox empowers enterprises to optimize digital experiences, reduce churn, and drive revenue growth through data-backed decision-making. Its compliance and security features ensure data privacy while delivering actionable insights for continuous improvement.

Features and Capabilities

• Real-time Session Replay: Captures every click, tap, scroll, and form interaction on web and mobile, allowing teams to visually replay exact user sessions for detailed behavioral analysis.
• Cross-Channel Customer Journey Visualization: Tracks user interactions across multiple devices and channels, stitching sessions to provide a holistic, end-to-end journey view that uncovers drop-offs and bottlenecks.
• AI-Driven Anomaly Detection & Predictive Analytics: Uses machine learning to automatically detect unusual behaviors and predict potential customer experience issues before they impact business outcomes.
• Heatmaps & Interaction Analytics: Visualizes where users click, hover, and scroll, helping to identify UX pain points and optimize page layouts to improve usability and engagement.
• Conversion Funnel Analysis: Provides detailed funnel reports showing where and why users abandon processes, enabling targeted optimizations to increase conversion rates.
• Robust Data Privacy & Compliance Tools: Includes consent management, data masking, and encryption to meet GDPR, CCPA, and other regulatory requirements, ensuring secure data collection and storage.
• Seamless Integration Ecosystem: Easily connects with major CRM platforms, marketing automation tools, and analytics software to enrich customer data and unify insights.
• Cross-Device & Cross-Browser Session Stitching: Combines user interactions from different devices and browsers into a single session to capture a complete picture of customer behavior.
• Automated Alerts & Notifications: Sends real-time alerts on critical experience degradations or anomalies to relevant teams, enabling faster incident response and resolution.
• Root Cause Analysis Tools: Provides detailed diagnostic capabilities to quickly identify underlying issues affecting digital experiences and reduce troubleshooting time.
• Customizable Dashboards & Reporting: Offers role-based dashboards and flexible reporting options tailored for executives, product managers, marketers, and support teams.
• Enterprise-Scale Security & Governance: Supports large-scale deployments with advanced security features, role-based access control, audit trails, and compliance certifications.