Overview

Leanplum is a mobile-first customer engagement platform that unifies lifecycle marketing and product experimentation. It helps app-focused teams deliver personalized messages and in-app experiences across push, in-app, email and web channels, combine audience building and real-time profiles, and run A/B tests and analytics so marketing and product can iterate quickly without heavy engineering dependency. The platform emphasizes experimentation, data portability, and cross-channel orchestration to improve retention, engagement, and conversion for app-first brands.

Features and Capabilities

• A/B Testing & Experimentation: Unlimited variants, test messages and product variables together, gradual rollouts, retroactive goal selection, configurable confidence intervals, and downstream KPI measurement.
• Multi-Channel Messaging: Create and schedule push, in-app, email and web messages with visual templates and in-app interstitials; support for image interstitials and rich media.
• Personalization & Targeting: Real-time user profiles combine behavioral, demographic and device attributes to build reusable audiences and predictive segments.
• Product Experience Controls: Client-side and server-side variables to modify app behavior and UI without release cycles; feature and content flagging for fast iterations.
• Reporting & Analytics: Custom funnel and retention reports, campaign and experiment analytics, impression criteria, filters/group-by and integration with external analytics pipelines.
• Data Management & Integrations: Streaming event data exports, governed event schemas, SDKs and REST APIs for ingestion, bi-directional integrations and data feeds to warehouses for deeper analysis.
• Experiment Safety & Rollout: Gradual rollouts, configurable confidence intervals, significance detection, and rollback controls to mitigate experiment risk.
• Development & Debugging Tools: Real-time events debugger and SDK tooling to validate messages and experiments across platforms.
• Enterprise Readiness: Scalable infrastructure for high throughput mobile campaigns, compliance posture and support for large accounts and cross-team workflows.
• Services & Support: Professional services and product tours to accelerate onboarding and experiment design.