Overview

TRIBE is an end-to-end creator marketing platform that connects brands with an opt-in community of creators, enabling brands to build briefs, receive creative pitches, manage campaign workflows (approvals, payments, rights) and measure performance with first-party social metrics. The platform pairs technology, including an AI-powered matching engine, with managed services and a Customer Success team to accelerate creator discovery, campaign execution and licensing of high-quality branded content.

Features and Capabilities

• Creator Discovery & Community: Access to a large opt-in creator marketplace where creators submit tailored pitches to brand briefs, plus tools to import and manage brand-specific creator groups.
• AI Matching: AI-driven scoring that ranks creators by audience relevance, demographics and campaign fit to streamline shortlisting and improve targeting accuracy.
• Campaign Builder & Briefing: Five-step builder for defining campaign objectives, audience information, deliverables and messaging so creators can pitch with clear context.
• Submission & Approval Workflow: Centralised interface for reviewing creator submissions, previewing content, managing approvals, providing feedback and automating creator communication at scale.
• Operations Automation: Integrated tools for handling product sampling, contracts, usage rights, licensing, payments and other administrative tasks to reduce manual workload.
• First-party Metrics & Measurement: Analytics powered by first-party social data to deliver audience insights, performance metrics and ROI analysis across supported social platforms.
• Content Library & Licensing: Central repository for storing, organising and licensing approved creator content, enabling easy reuse for organic and paid marketing efforts.
• Managed Services & Customer Success: Optional strategic and operational support including onboarding, campaign management, content amplification and hands-on guidance.
• Brand Safety & Verification: Automated verification systems that assess creator authenticity, monitor audience validity and help protect brands from fraudulent profiles.
• Media Amplification: Tools and services that promote creator content across paid and organic channels to increase reach, engagement and conversions.