Overview

Fresha is a global SaaS platform that connects clients with beauty, hair, spa, and wellness businesses while providing those businesses with an integrated suite for online booking, calendar management, POS, client management, marketing, and analytics. It operates both as a marketplace for consumers to discover and book services and as a business management tool for partners to run single or multi-location venues.

Features and Capabilities

• Scheduling & Calendar: comprehensive appointment calendar supporting multi-staff, multi-location, recurring bookings, class/group sessions, and mobile app access for staff.
• Online Booking & Marketplace: publish an online venue profile to be discoverable on Fresha’s consumer marketplace and accept direct online bookings.
• Point of Sale (POS): integrated POS to process payments, accept deposits or pre-payments, sell products, and manage receipts.
• Client Management (CRM): client records, appointment history, notes, automated reminders, and rebooking prompts to improve retention.
• Payments & Payments Integration: built-in payment processing and options to take online payments and in-service card transactions.
• Marketing & Loyalty: tools for email and SMS reminders, automated campaigns, loyalty points, and promotional offers to drive repeat bookings.
• Inventory & Product Sales: manage product listings, stock levels, and sell retail products through the POS and online store.
• Reporting & Analytics: business performance dashboards, staff productivity metrics, revenue reports, and booking trends.
• Marketplace Image & Profile Guidelines: guidance and requirements for venue photography and profiles to maximise visibility and bookings.
• Support & Education: help centre articles and Fresha Academy video courses to onboard partners and teach platform features.