Overview

Firstup is an advanced intelligent communication platform that revolutionizes how organizations connect with their employees. Designed for HR, communications, and leadership teams, the platform ensures consistent and personalized outreach to every worker—whether in-office, remote, or frontline. By unifying content delivery across multiple channels, including mobile, email, desktop, and digital signage, Firstup enables seamless communication throughout the workforce. AI-powered automation schedules messages for optimal engagement, while robust real-time analytics provide valuable insights into employee sentiment and interaction patterns. These capabilities drive improved employee experience, foster stronger organizational culture, and increase retention by ensuring every employee feels informed, connected, and valued.

Features and Capabilities

• Personalized content delivery using AI to tailor messages by role, location, preferences, and past engagement
• Multi-channel communication through mobile app, email, desktop notifications, and digital signage
• Campaign automation and scheduling to ensure consistent and timely communication flows
• Intelligent delivery algorithms optimizing message timing for maximum engagement
• Interactive capabilities such as polls, feedback forms, and dynamic workflows based on employee responses
• Omnichannel journey orchestration, managing sequences of communications across channels and triggers
• Real-time engagement analytics tracking opens, clicks, engagement trends, and identifying disengaged employees
• Continuous feedback loops with benchmarking to refine communication strategies
• Rich content creation tools offering drag-and-drop editing, design templates, and customizable styling
• Deep HRIS integrations (Workday, Microsoft, ServiceNow) enabling targeted segmentation and secure identity syncing