Overview

Chameleon is a no-code digital adoption platform designed to deliver personalized in-app experiences within SaaS products. It enables product teams to build and deploy interactive product tours, tooltips, surveys, banners, launchers, and modals without engineering support. These experiences aim to improve user onboarding, boost feature adoption, drive engagement, and gather contextual user feedback. Chameleon supports seamless integration with key analytics, CRM, and communication tools, including HubSpot, Salesforce, Segment, Mixpanel, and Twilio, allowing granular targeting and performance measurement. Its design customization, A/B testing capabilities, and audience segmentation tools make it ideal for product-led growth strategies across a variety of industries.

Features and Capabilities

• Product Tours & Walkthroughs: Multi-step in-app guidance to onboard users or explain new features.
• Tooltips & Contextual Help: Attach informative prompts to UI elements for real-time, contextual guidance.
• In-App Surveys & Microsurveys: Capture user feedback at key moments using lightweight, targeted survey formats.
• Launchers & Resource Centers: Provide self-serve help hubs, checklists, or feature menus accessible on demand.
• Banners, Modals & Alerts: Display announcements, update notifications, or feature highlights without code.
• Styling & Customization: Use themes, templates, and CSS to match your brand’s visual identity.
• Segmentation & Targeting: Trigger experiences based on user properties, behavior, or events.
• A/B & Multivariate Testing: Run controlled experiments to measure UX impact and optimize performance.
• Rate Limiting & Display Control: Set logic for how often and when users see specific experiences.
• Analytics & Reporting: Monitor experience engagement, survey results, and funnel performance.
• Integrations: Sync with platforms like Segment, Mixpanel, Salesforce, and Twilio to enhance targeting and analytics.