Overview

Lengow is a unified e-commerce automation platform that helps brands, distributors and retailers centralise, optimise and distribute product data across marketplaces, comparison engines, advertising channels and direct-to-consumer sites. The platform converts raw product catalogs into compliant, channel-ready feeds, automates category mapping and rules, monitors pricing and reseller behaviour, and provides analytics and operational services to accelerate multi-channel sales and reduce manual work. Lengow’s suite is positioned to help companies expand internationally and improve performance on the digital shelf.

Features and Capabilities

• Channel Execution & Feed Management: Enables import, enrichment and transformation of product catalogs into channel-specific feeds; supports dozens of marketplaces and hundreds of advertising channels, with automatic format mapping and export scheduling.
• Rules & Category Mapping Engine: Flexible rule builder to normalise attributes, apply conditional transformations, set channel rules and perform category mapping without IT involvement.
• Marketplace Syndication & Onboarding: Centralises syndication to marketplaces (including channel-specific compliance checks), automates onboarding and maintains data quality across channels.
• Pricing & Competitive Intelligence: Provides repricing automation and market intelligence tools to monitor competitor prices, stock and seller activity across sites and marketplaces.
• Reseller & Channel Monitoring: Detects unauthorised sellers, tracks MAP/MSRP compliance and captures evidence (screenshots, timestamps, structured data) to support enforcement.
• Advertising & Feed Amplification: Integrates with ad channels to optimise product feed delivery for shopping ads and retargeting; supports campaign formats and improves ad approval and relevance.
• Analytics & Business Intelligence: Dashboards and KPIs to measure channel performance, conversion and margins in real time, enabling data-driven decisions on assortment and spend.
• Data Integration & Connectors: Wide connector library (PIMs, ERPs, e-commerce platforms) to import catalogs and keep listings synchronised; API and partner ecosystem for custom integrations.
• Professional Services & Support: Professional onboarding, technical and operating support to help configure feeds, channel strategies and continuous optimisation.
• Security & Scale: Cloud SaaS architecture designed to handle very large catalogs and volumes with role controls, logging and enterprise features to support international deployments.