Overview

Betterfly is a SaaS wellness and benefits platform that companies subscribe to, enabling employees to access personalized insurance and flexible benefits via a mobile app. The platform gamifies healthy behaviors—such as walking, meditating, sleeping, and exercising—turning them into digital rewards called Betterflies. These can increase life insurance coverage at no extra cost, unlock discounts and gift cards, and be donated to social and environmental causes. Betterfly also provides tools for team engagement, analytics, and wellness resources, blending protection, prevention, and purpose into a single employee benefits experience.

Features and Capabilities

• Platform Experience: Seamless mobile and web access for employees and administrators, with gamified journeys, challenges, levels, and leaderboards.
• Protection: Personalized insurance coverage that grows as users log healthy habits, typically without paperwork or medical exams.
• Wellness & Benefits: Access to telemedicine, mental health support, fitness content, nutrition guidance, courses, and lifestyle tools.
• Gamification: Betterflies earned for habits like walking, meditating, or learning; points redeemable for rewards or donations.
• Social Impact: Betterflies can be donated to social and environmental causes, extending impact beyond the company.
• Customization: Flexible plans allowing employees to choose benefits while employers tailor offerings to needs and budgets.
• Reporting & Insights: Admin portal with analytics on usage, healthy habits, engagement, and ESG-related metrics.
• Integrations: Syncs activity with third-party apps and devices such as Google Fit, Apple Health, and Strava.
• Engagement Tools: Company stories, reels, and social feeds that strengthen internal communication and motivation.