Adsmurai Planning is a cloud-based media planning solution that centralizes campaign strategy, budget allocation, and performance data. It enables teams to create media plans from scratch, control budget distribution, and use campaign analytics for informed decision-making. The system supports the selection of variables such as country, audience, and platform, enabling clear KPI definition according to business objectives. It also allows linking or excluding campaigns based on strategy while maintaining continuous oversight of budget execution. The platform helps marketers adapt to shifts in digital channels, algorithms, and consumer behavior by providing tools for structured planning and optimization.

Key Features

Media Plan Creation Build structured media plans using campaign data and predefined marketing variables.

• Create plans from scratch
• Use analytics to guide budget decisions

Budget Control & Allocation Manage and distribute campaign budgets efficiently across channels.

• Allocate budget by investment line
• Monitor execution and adjust based on strategy

Configurable Planning Variables Select planning criteria aligned with strategic goals.

• Choose country, audience, and platform
• Define KPIs based on business objectives

Campaign Linking & Exclusion Set rules to include or exclude campaigns from your planning structure.

• Maintain alignment with strategy
• Adapt planning as campaigns evolve

Multiplatform Oversight Track execution across major ad platforms and detect deviations.

• Monitor investments across channels
• Email notifications for budget deviations

Benefits

Centralized Strategic Planning Brings all planning variables and campaign data into one environment.

• Reduce fragmented data
• Improve planning consistency

Better Budget Efficiency Ensures budgets align with KPIs and strategic priorities.

• Avoid overspending
• Maximize channel performance

Data‑Driven Decisions Uses campaign analytics to shape more accurate planning.

• Reflect market and audience insights
• Improve forecast reliability

Improved Oversight & Control Supports real‑time monitoring of budget execution across platforms.

• Early detection of deviations
• Maintain investment accuracy