Bombora’s Planning & Measurement Suite is a SaaS solution that delivers a set of intuitive dashboards for B2B marketers and sales teams. It leverages Bombora’s proprietary intent data, site visitor identity resolution, and campaign performance metrics to inform and refine go-to-market strategies, understand market trends, and measure campaign outcomes. The suite is designed to be accessible without the need for a dedicated data analyst, enabling organizations to make data-driven decisions, segment audiences, and optimize engagement strategies across the buyer’s journey.

Key Features

Audience Insights Dashboards combining visitor identity resolution with intent data.

• Provides firmographic, demographic, and location-based insights.
• Enables segmentation and profiling of website visitors for targeted engagement.

Market Insights Longitudinal analysis of B2B research activity and market trends.

• Identifies emerging interests and industry trends over time.
• Supports strategic market segmentation and opportunity identification.

Campaign Insights Comprehensive measurement of campaign reach and effectiveness.

• Tracks buyer journey interactions across digital campaigns and website.
• Measures engagement, reach, and penetration within target accounts.

Proprietary Data Graph Advanced mapping of accounts and personas.

• Uses deterministic and probabilistic data for accurate identity resolution.
• Profiles visitors by company, seniority, function, and B2B interests.

Company Surge® Intent Data Integration of Bombora’s industry-leading intent data.

• Tracks and visualizes intent trends across first- and third-party sources.
• Enables targeting of in-market accounts at optimal times.

No Data Analyst Required Designed for accessibility and ease of use.

• Visual dashboards simplify complex data for business users.
• Actionable insights without technical expertise.

Benefits

Enhanced Campaign Planning Improves precision and strategic decision-making.

• Informs go-to-market strategies with comprehensive market understanding.
• Identifies white space opportunities and ideal customer profiles.

Holistic Market Understanding Provides a full view of buyer research and intent.

• Detects shifts in buyer journey and adjusts strategies in real time.
• Addresses unmet needs and differentiates messaging.

Accurate Measurement and Optimization Delivers end-to-end visibility into marketing performance.

• Evaluates the impact of strategies and individual campaigns.
• Supports continuous optimization based on data-driven insights.